Toward the end of Forrest Pritchard‘s memoir Gaining Ground, about his becoming a livestock farmer, he writes a chapter that I want to call attention to, and expand on, as we are now at the height of farmers’ markets, and this is in fact national farmers market week. I requested a Q&A to address continual questions he gets from friends and customers. Forrest, why is food at the farmers’ market so expensive?! On our farm, the food we raise reflects our true cost of organic production. When we set our prices, we do exactly what every other business in America does: we factor in our expenses, and establish a modest profit margin. That way, we’ll always be around to farm the following year. It’s Economics 101. Everywhere we go, there’s a price-quality association in our Read On »

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When my old friend from high school, Mac Dalton, and I launched a small line of products in December 2010, I called it an experiment. The experiment worked, but not perfectly. The products, while of superlative quality, were nonetheless more expensive than we wanted them to be. I’m thrilled to announce that we’ve now cleared a threshold that has allowed us to restock our warehouse in enough quantity to lower the prices to what we’ve always wanted them to be. This means, for instance, that our beloved Badass Perforated (aka Egg) Spoon, which had been $33, is now $19.95. The big bundle of spoons and paddles (above), once $89 is now $59.95. We hope you’ll have a look at the new catalog, tell friends via Facebook, let me know on Twitter, or, better still, leave subtle hints Read On »

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Taking up part-time residence in New York City last month, I was delighted to meet a downstairs neighbor, Tobin Ludwig, who makes the lovely Hella Bitters. What good karma for our new old building! “What is your favorite use of bitters?” I asked. For someone who makes bitters, he struggled. I pushed. He relented and said, “A rum old fashioned.” What a splendid idea, I thought. Last night a tweet asked me for a cocktail with a good rum. And so there it was. The rum old-fashioned called. The weather has cooled, I have some most excellent rum, and the sweetness and the bitters combine for a great summer rum cocktail. But lo—there was more, karma-wise. I returned to my original old-fashioned post and noticed that I’d used Hella bitters, long before I’d met Tobin! Read On »

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Introducing the first of a new series of cooking videos on technique, though admittedly this one focuses on an actual Le Creuset piece, the cocotte. I love these little dishes. They’re great to cook in and great to serve in. I’m dying to do a little snail potpie in them. In this video, though, I’m cooking my favorite ingredient, the egg. How many ways can this little miracle of nutrition and economy be brought to ethereal heights of soul-satisfying deliciousness? Enough to fill a book or ten (wait for mine, coming in April). Here, I’m going with perhaps the easiest way of all to cook an egg, baked in an enclosed vessel. There are three different terms applied to eggs cooked in an oven. The second, after baked, is coddled: covered and baked in a Read On »

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  All I wanted for my fiftieth birthday was to eat all the lobster I could, with a good white wine and a Blanton’s bourbon after. I remember when my mom turned fifty because Donna insisted on doing something special for her, while I lamely lay in bed, scratching my head (within the hour she’d marshaled friends and chartered a plane to Key West for lunch). My dad did a fifty-mile bike ride on his fiftieth with his girlfriend Pat; she was incensed by the arduous journey (“Rip,” she hissed, “you don’t need a woman, you need a machine,” to which he replied, “I just realized it’s my fiftieth birthday”). They were so much older, fifty an impossibly remote age to me, a 25-year-old. Yet here I am now, on that very day. In a wistful Read On »

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